VECV - Manager - Marketing - Buses

Level : Manager

Role : Marketing Manager - Buses

Location : Gurgaon

Academic Qualifications : BE and/ or MBA

Experience Profile : 8+ years in Sales & Marketing from Commercial Vehicles, Construction, Cars, Auto Components or Tyre Industry. Candidates with Bus Sales/ Marketing exposure preferred.

Reporting to : Head - Bus Marketing

Key Responsibilities :

Marketing Research with a view to qualitatively and quantitatively assess:

- Buyer Behavior Trends

- Positioning of Eicher Buses as they exist as per buyer perception

- Pricing - including Price Value Trade Off

- Competitive Intelligence

Marketing Representative in Engineering CFTs formed for developing new Bus Platforms and Upgrades of Existing Products. Herein, the incumbent would be responsible for:

- Identifying Market Opportunity - trends and size

- Initiating the Business Case towards New Product Development

- Vision Gate and M0 / S0 Sign Off on behalf of Sales & Marketing

- Conceptualizing and deploying Advertising Campaigns of Buses

- Positioning Campaigns to reinforce / correct positioning in line with Marketing Research

- Tactical Campaigns in line with short terms volume objectives in consultation with Bus Sales

- Budgeting of Promotional Overheads and monitoring the same

- All Advertising agency / Event Manager Interaction needed

Single Point Contact for all Bus Sales personnel for any support needed for :

- Conducting Promotional Activities

- Designing and conducting Sales Training Programs

- Designing and developing all BTL Promotional Material

- Designing and developing Sales Aids

Sales Volume with a view to ascertain volume inputs to initiate the Business Planning Process.

Competencies Required :

- Good analytical skills

- Effective communication skills

- Team player

- Working knowledge of market research techniques

- Proficiency with MS excel and other MS office tools