VECV - Manager - LMD Marketing

Key Responsibilities:

Product Planning & Product Launches:

- Represent marketing in new product CFT/Project teams

- Give marketing input related to customer voice/customer need, competition products/ strategy.

- Carry out product clinics to analyze customer / market requirements for effective product planning

- Develop a strategic focus through business case of new products.

- Monitor competition strategy/future plans/market intelligence.

CVP & sales Promotion:

- Convert the CVP established by PPL into sales aid/OPECO.

- Develop appropriate marketing initiatives for existing and new products for supporting the field team

- D-mo, caravans, meets, exhibitions, market mapping, mkt expansion, usage segments etc.

- Development and updating of all promotional material, including sales aids, brochures, posters and other POP

- Design & prepare sales support model wise schemes With Head-Sales

- Al kind of sales kits, OPECO, Prdt positioning-Training of DSE & ETB Sales team.

- Organize advt in print/electronic/outdoor media

Market Research:

- Co-ordinate & Roll out market surveys, customer feedback surveys. Analyses and presents the survey reports

- Interact with the customers, do benchmark comparisons, understand the usage pattern; operating parameters and other aspects that would help in better understanding of transport operation and identifying new product feature, specs or a new product variant to meet the customer need better.

- MR for identification of opportunities for new products in the market

Others:

- Coordinate with SPL & PMG for all day to day operational requirement of field team like- FERT codes; Non standard formats; production planning of specific product etc.