VECV - Manager - Bus Marketing

Key Responsibilities:

Marketing Research with a view to qualitatively and quantitatively assess:

- Buyer Behaviour Trends

- Positioning of Eicher LMD Buses as they exist as per buyer perception

- Pricing - including Price Value Trade Off

- Competitive Intelligence

Marketing Representative in Engineering CFTs formed for developing new LMD Bus Platforms and Upgrades of Existing Products. Herein, would be responsible for:

- Identifying Market Opportunity - trends and size.

- Initiating the Business Case towards New Product Development.

- Vision Gate and M0 / S0 Sign Off on behalf of Sales & Marketing.

Conceptualizing and deploying Advertising Campaigns of LMD Buses:

- Positioning Campaigns to reinforce / correct positioning in line with Marketing Research

- Tactical Campaigns in line with short terms volume objectives in consultation with Bus Sales

- Budgeting of Promotional Overheads and monitoring the same

- All Advertising agency / Event Manager Interaction needed.

Single Point Contact for all Bus Sales personnel for any support needed for:

- Conducting Promotional Activities

- Designing and conducting Sales Training Programs

- Designing and developing all BTL Promotional Material

- Designing and developing Sales Aids

Sales Volume with a view to ascertain:

- Long Term Volume Plan (LTVP) inputs to Strategic Planning and Product Planning Process.

- Volume inputs to initiate the Business Planning Process.