All marketing activities in E-com (banners/search words/on-line campaigns etc.) are carried out by Pepsico team, and VBL is responsible for everything else. This candidate will be responsible for handling:
- End to end management of E-COM vertical B2C: BigBasket B2C, Grofers, Flipkart, Jiomart, Milkbasket, Amazon, Swiggy; B2B: Udaan , Bigbasket B2B, Dealshare, Reliance New Commerce and others
- Customer relationship management building and strengthening relationship with all key stakeholders at customers end (category/supply chain/commercial, etc.)
- Business metrics Volume, share, visibility/availability, driving holistic business region/brand/pack wise performance, OFR, commercial hygiene, consumer promo management, data management, etc.
- Inter-department co-ordination within VBL system supply chain, commercial for day-to-day operations
- Co-ordination with Pepsico E-com team to drive this vertical
- Hunting for new chains in this vertical and signing them up for business with VBL
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