Varun Beverages Limited/RJ Corp - Manager - Market Development/Business Development

Roles & Responsibilities : Market Development Manager / Business Development Manager

Market Development:

1) Market Mapping

2) Training & Development of Frontline Sales Force for better execution

3) Managing ATL & BTL Marketing activities for the region

3) Marketing Initiatives / Sign / A&M Fund Management

4) Monthly FMO Tracking and Achievement for Sales Development

5) Handling Key Accounts and Modern Trade

Business Development :

1. Business Development :

- Work closely with Company Senior Management and MU- Market Development team to develop a yearly account plan (AOP)

2. Account Development

- Identify potential new accounts and opportunities to develop existing accounts through Leading the negotiations of CDAs within companys policies & budget, and monitor performance and compliance to take corrective action where appropriate.

3. In-Store Presence

- Develop Market presence standards in coordination with Regional Sales managers and Key Accounts managers.

Key Skills :

1) Result Orientation

2) Driving Sales with Cost Effectiveness

3) Fund Management

4) Better Coordination with other Deptts

5) Team Management

6) Communication and Interpersonal Skills