Varroc Engineering - Lead - Product Marketing - Aftermarket Division

Lead - Product Marketing (Varroc Engineering - Aftermarket Division)

Base Location : Aurangabad, Maharashtra

Role Summary :

This is a strategic role which will understand the market potential for the product portfolio, customer needs and our offerings, prepare GTM (go to Market) strategy, competition analysis and will create a marketing program to increase the sale & profitability of the product category.

Type of Role : Individual Contributor - Travel %: 30-40%

Ideal Profile :

- Academics : MBA (good to have, not mandatory), B.Tech. preferred

- Experience : 3-15 years of experience in Product Marketing, preferably managing new product development, marketing strategy

- Strong knowledge/interest in the automobile industry preferred

Reports to : Operations Head (closely working with Pan India Sales team and Business Leadership team)

Market Research :

- Conduct the market research and estimate the potential analysis of particular product category.

- Identify feasibility, customer requirement, and competitive scenario.

- Develop and implement a comprehensive category strategy aligned with overall business objectives.

- Collaborate with cross-functional teams to align category business plans.

Product Portfolio Management :

- Curate and manage the product portfolio within the assigned category.

- Analyse product performance and make data-driven plans.

- Ensuring product profitability through optimum scheme spends & cost optimization.

- Introduce new products to enhance the category offering and meet business potential.

Sales Strategy & Execution Plan :

- Develop and execute strategies to drive category sales and achieve revenue targets.

- To create effective promotions and pricing strategies.

- Understand Value Proposition - Understanding Customer Needs and our Offering.

- Prepare Competition analysis and Pricing Strategy

- Design & develop Sales promotional schemes to increase the sales & profitability.

Marketing & Promotions :

- Create effective marketing promotions and activation programs.

- Coordinate with third party agencies to carry out activations.

Vendor Management :

- Suggest technological developments affecting the demand scenario with time (e.g. trends in BS6, NPD for Honda/Hero/TVS bikes etc.)

- Establish and maintain strong relationships with vendors and suppliers.

- Coordinate with VD team for favorable terms, pricing, and contractual agreements to optimize margins.

Cross-Functional Collaboration :

- Work closely with marketing teams to create impactful campaigns and promotions.

- Collaborate with the supply chain and operations teams to ensure optimal inventory levels and on-time delivery.

- Conducting training and product knowledge sessions for the sales team