Varanium Capital Advisors - Growth Hacker

Growth Hacker

- We're looking for someone who is enthusiastic, comfortable with uncertainty, flexible, great with people and isn't afraid to roll up their sleeves and get their hands dirty.

- We are looking for someone who has done content marketing & link building at scale and can bring strong traction through multiple channels.

Job Responsibilities :

- Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across platforms with a focus on business impact

- Identify strategic opportunities and prioritize them against other tactical actions to achieve a balance between short-term and long-term performance.

- Create, manage and experiment with new user acquisition campaigns.

- Conceive and execute on a wide range of content campaigns to drive engagement.

- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.

- Manage SEO.

- Analyze data to monitor revenue performance and uncover areas for improvement.

- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

- Use SEM (Adwords, Facebook/ LinkedIn Ads etc.) and SEO (Google ranking, Quora, Backlinks and Blog etc.) to increase brand visibility & achieve business objectives.

- Have up-to-date knowledge about Facebook's Ads Manager, Linkedin Campaign Manager, Google AdWords, and any emerging ad platforms on social media.

- Develop platform-wise digital marketing campaigns and content plans

- Manage Social Media Communities across different platforms including Quora, Facebook, LinkedIn etc.

- Analyse key metrics and tweak strategy as needed.

Requirements :

- Expert understanding of all marketing platforms and proficiency to pick up new trends in digital marketing

- Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy

- Expert user of Google Analytics and Google Webmaster Tools and at least one market-leading tool for tracking user activity on websites and mobile apps for SEO.

- Experienced troubleshooter with high proficiency in relevant diagnostic tools.

- A basic understanding of HTML and JavaScript, and MS Excel skills.

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Ability to think through user journeys and optimise communication on all touchpoints.

- Excellent analytical skills and in-depth knowledge in Digital Marketing

- Strong communication skills (oral and written) and ability to work with minimum supervision.

- Team player, flexible and adaptable to changing priorities.

- Should have a relevant industry experience of 4+ years

- Should have previous hands-on experience on Google marketing tools.

Required Assets : Laptop (Required)

Expected Salary : 9 LPA - 12 LPA