Vantage IQ - Lead/Manager - Performance Marketing - IIM/ISB/FMS/MDI

Core Responsibilities:

- Hands on Digital Marketing experience mandatory, Only planning experience won't be useful.

- Develop and execute comprehensive performance(digital) marketing strategies to drive customer acquisition and conversion.

- Conduct in-depth market research, competitor analysis, and customer segmentation to identify target audiences and optimize campaign targeting.

- Collaborate with cross-functional teams, including creative, content, and data analytics, to create compelling and optimized marketing assets.

- Manage and optimize performance marketing campaigns, including budget allocation, bid management, ad copy testing, and landing page optimization.

- Analyze key performance metrics, such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV), to measure campaign effectiveness and make data-driven decisions.

- Utilize marketing automation and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) to monitor campaign performance and generate actionable insights.

- Prepare and present performance marketing reports to senior management, highlighting campaign performance, key learnings, and recommendations for improvement.

- Stay updated with the latest industry trends, best practices, and emerging technologies in performance marketing to drive innovation and stay ahead of the competition.

- Lead a team of performance marketing specialists, providing guidance on strategy, campaign execution, and performance analysis. Foster collaboration, provide feedback and promote professional development within the team.

- Drive performance marketing campaigns within allocated budgets, optimize spending to achieve desired results and analyze campaign performance to ensure a positive return on investment (ROI).

- Develop and implement performance marketing strategies aligned with business goals, leverage data-driven insights to identify growth opportunities, and continuously optimize campaigns to maximize results.

Preference & Experience :

- Excellent understanding of digital marketing concepts and best practices

- Experience working on major digital marketing platforms like AdWords, Facebook, LinkedIn, MMPs & tracking platforms.

- Experience in executing mobile and web marketing campaigns and reporting

- An ability to multitask and perform under tight deadlines

- Strong verbal and written communication skills.

- Experience in an Internet firm or Mobile App marketing company is essential.

- BFSI + Ecommerce domain experience will be an advantage.

Academic Qualifications :

- MBA (Tier 1 preferred but not mandatory)

- Fields of study: Marketing, Business, Communication