VanityCube - Specialist - Digital Marketing

Vanitycube is a funded start-up serving $5 Bn beauty and wellness industry. We provide on demand beauty and wellness services in Gurgaon & Delhi. We are redefining how beauty services get delivered and bring convenience to customer at their doorstep.

As our first digital marketing specialist you will have the responsibility and ownership of defining our overall strategy for marketing through Google, Facebook, Twitter and other ad digital ad networks.

Role :

- Drive traffic to our mobile app and website of potential customers looking for services, with the metric being number of requests submitted

- Define online advertising strategy and creation of multichannel advertising campaigns - Google SEM, Facebook (paid ads, engagement on groups) across our service

- Create, manage, optimize ad spend across these in a data driven approach

- Constantly innovate on the channels and advertising to build a moat around VanityCube as a competitive differentiation

- Formulate and execute end to end SEO optimizations that includes, on page and off page initiatives

Requirements :

- In-depth knowledge and experience about various products that aid in these efforts. Viz Google AdWords, Facebook ads internal tool

- Online marketer with 2-3+ years of digital marketing experience. Technology savvy with solid understanding of the web, online marketing, direct marketing and email best practice

- Experience in managing and optimizing SEM and facebook campaigns across online channels to accomplish business goals

- Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns