Responsibilities : - Marketing automation & marktech tool management for optimization of business KPIs - Undertake segmented, personalized campaigns, journey orchestration & automation - Increase sign up to activation rates for new users and retention among existing users through lifecycle marketing efforts - Plan, develop and execute user engagement strategy and improving nudging strategies for consistent ROI growth and new customer acquisition through marketing automation tool - Creating a digital marketing strategy with multi-channel planning in alignment with the business strategy & goals - Create & manage portfolio of marketing channels and tactics (organic, email, personalization, paid search, paid social, programmatic, video, mobile, affiliate, etc) to run effective always-on media and cross-channel campaigns Must Have : - More than 3 years of experience in growth marketing role. - Strong understanding of marketing analytics tools & their integration with remaining marktech stack (e.g., Google Analytics, NetInsight, Appsflyer, WebTrends, SEMRush, Firebase etc.) - Experience of managing any of the Martech platforms like Clevertap, Adobe Campaigns, Netcore, Notify Visitors etc. - Thorough understanding of digital marketing channels, analytics platforms & other related tools - Proven experience of delivering business results through digital channels - Expertise with user research, segmentation, and product positioning - Familiarity with funnel steps and metrics across both B2C and B2B channels - Ability to lead the planning & execution of multiple projects effectively through cross-functional collaboration

Chennai

Valueplus Technologies - Growth Manager - Marketing 

Valueplus Technologies - Growth Manager - Marketing  ,Job Description for Valueplus Technologies - Growth Manager - Marketing  in Valueplus Technologies Private Limited in  Chennai for (3-5) years of experience. Apply Now!

Job Description for Valueplus Technologies - Growth Manager - Marketing  in Valueplus Technologies Private Limited in  Chennai for (3-5) years of experience. Apply Now!