Value Research - Associate - Ad Monetisation

Seniority Level : Associate

Industry: Financial Services Capital Markets Investment Management

Employment Type: Full-time

Job Functions: Digital Marketing Advertising

Key Skills :

- Ad Serving, Adsense, Ad Exchanges, Written Communication, Google Analytics, Web Analytics Digital Marketing, Ad Tech, Video Advertising, DoubleClick for Publishers (DFP)

Job Description: Programmatic Associate

Job Title: Programmatic Associate - Ad Monetisation

- Implementation of AdSense and AdX for the entire ecosystem of the Website.

- Responsible for the ad monetization strategy of our website and develop a deep understanding of our different customers and their needs; leverage this understanding to optimize our ad-revenue strategy through Ad sense.

- Oversee daily ad revenue through Adsense.

- Design, manage and analyze ad revenue experiments through Adsense.

- Manage and optimize digital campaigns executed in a programmatic ecosystem (supply and demand side).

- Take an active part in the: work closely with developers and coordinate with various departments to identify new opportunities for growth and revenue.

Required Skills

- The ideal Candidate should have preferably professional experience with a similar environment including display, native ads, and Video Ads

- Have at least 2 year to 5 year experience in major ad serving platforms (DFP, AdX)

- Have proven experience working with a variety of stakeholders in the ad tech space including ad exchanges, agencies, ad verification providers.

- Is familiar with performance optimization and digital marketing platforms

- Strong skills on Google Analytics

- Have strong planning, execution, and excellent verbal/written communication skills

Salary: As per experience and expertise.