Leadership Role - Marketing
This role is responsible for delivering 3 goals - Increasing organic traffic to the website, high traffic to leads conversion and increasing online revenues. For these goals, the role will need to work with a team to create engaging content for SEO, lead generation and email marketing; Transform product messaging into content that maps to the buyer's and sales journeys and delivers assets that engage throughout a customer's journey.
Specific responsibilities include :
- Develop the content strategy and creating assets such as videos, eBooks, web pages, emails, qualification call scripts, sales tools, data sheets, white papers and infographics
- Lead Social Media content strategy to build the VakilSearch and Libra brand and to engage with users
- Increasing organic leads through website and through email marketing
- Researching keywords and content to support search engine optimization (SEO) and optimizing web content based on results.
- Analyze and report on the impact of the content on conversions, and work with the web and analytics teams to optimize content.
- Optimize email campaigns against key metrics including open and click through rates, and registration conversion rates.
- Work with designers to develop creative content for acquisition and retention campaigns.
- Manage a process of iterative A/B testing to continually improve performance through optimized messaging and targeting.
- Continuously track and improve traffic, traffic to leads and leads to online revenue metrics
Experience :
- Bachelor's degree in Marketing (MBA preferred but not required)
- Ideally 6+ years experience
- Proven work experience in B2B acquisition and/or retention programs
- Demonstrated experience of increasing organic traffic for websites with monthly organic traffic of more than 100k unique visits
- Strong understanding of inbound, content marketing and SEO
- Strong written and verbal communications skills, and analytical skills
- Experience with Google Analytics
- Experience with email tools tools like Hubspot, Drip, Cheetahmail or Pardot
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