vakilsearch.com - Head - Digital Marketing

Leadership Role - Marketing

This role is responsible for delivering 3 goals - Increasing organic traffic to the website, high traffic to leads conversion and increasing online revenues. For these goals, the role will need to work with a team to create engaging content for SEO, lead generation and email marketing; Transform product messaging into content that maps to the buyer's and sales journeys and delivers assets that engage throughout a customer's journey.

Specific responsibilities include :

- Develop the content strategy and creating assets such as videos, eBooks, web pages, emails, qualification call scripts, sales tools, data sheets, white papers and infographics

- Lead Social Media content strategy to build the VakilSearch and Libra brand and to engage with users

- Increasing organic leads through website and through email marketing

- Researching keywords and content to support search engine optimization (SEO) and optimizing web content based on results.

- Analyze and report on the impact of the content on conversions, and work with the web and analytics teams to optimize content.

- Optimize email campaigns against key metrics including open and click through rates, and registration conversion rates.

- Work with designers to develop creative content for acquisition and retention campaigns.

- Manage a process of iterative A/B testing to continually improve performance through optimized messaging and targeting.

- Continuously track and improve traffic, traffic to leads and leads to online revenue metrics

Experience :

- Bachelor's degree in Marketing (MBA preferred but not required)

- Ideally 6+ years experience

- Proven work experience in B2B acquisition and/or retention programs

- Demonstrated experience of increasing organic traffic for websites with monthly organic traffic of more than 100k unique visits

- Strong understanding of inbound, content marketing and SEO

- Strong written and verbal communications skills, and analytical skills

- Experience with Google Analytics

- Experience with email tools tools like Hubspot, Drip, Cheetahmail or Pardot