vakilsearch.com - Head - Content & Communication

Head - Content & Communication

- We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company.

- You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers.

Responsibilities :

- Build and manage a rich content calendar that attracts a qualified audience to our owned properties (including blog posts, ebooks, infographics, etc.).

- Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.