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22/01 Prashant Mahagaonkar
Talent Manager at Vahak.in

Views:92 Applications:26 Rec. Actions:Recruiter Actions:18

Vahak - Senior Manager - Digital Marketing (4-9 yrs)

Bangalore Job Code: 1037348

Senior Manager - Digital Marketing


About Vahak :

Founded in 2019, Vahak is India's largest online transport marketplace with more than 10L+ transporters and lorry owners on its platform. It's a B2B marketplace for agents & brokers, transporters and individual lorry owners to carry out seamless load and lorry bookings.

JD for Senior Digital Marketing Manager :

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head.

Roles and Responsibilities :

- Plan monthly/quarterly performance marketing strategy to drive growth.

- Driving activations and repeat transactions from users.

- Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns.

- Re-engaging with users to increase their time spent on the site or app.

- Evaluate and optimize the end-to-end Sales Funnel.

- Plan digital channel mix visitor traffic, conversion rates, ROAS etc.

- Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.

- Optimize allocation of budget & drive continuous improvements in key metrics.

- Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.

- Regularly measure, review & report all campaigns.

- Regularly follow market trends & implement the latest marketing tools & strategies.

- Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.

- Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.

- Reviews & reporting with other teams & internal stakeholders.

Requirements :

- 4-6+ years of experience in Digital Marketing (Startup/Tech Logistics/Transport industry experience would be an added advantage.)

- Strong understanding of the User Funnel for acquisition & retention.

- Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc)

- Strong understanding of Remarketing campaigns.

- A strong grasp of web analytics, A/B testing, and metrics-driven marketing. - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Highly proficient in Excel, Database query.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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