Vadilal - Assistant Manager/Manager - Branding - International Business

Budget : 6 LPA to 10 LPA

Base Location - Corporate Office, Ahmedabad

Pref - FMCG, Food Processing, Dairy Industries, Creative Agency

- Lead efforts to strengthen the portfolio of established Vadilal products that will deliver expected market share and margin.

- Implement and evaluate new Vadilal product launches in USA & international markets and manage existing product portfolio to achieve brand goals and objectives.

- Create and develop integrated marketing plans aligned with marketing strategy to deliver on brand and marketing objectives for company.

- Coordinate marketing, advertising and promotional activities and collaborate with colleagues to implement new programs and initiatives.

- Lead multi-channel marketing campaigns within key markets and industries on behalf of company.

- Identify new product opportunities and implement new product development strategies to capitalize on these new possibilities. Oversee driving the change in product profile and increasing presence of Vadilal products.

- Manage all marketing/branding positions including delegation, review of work, professional development and performance management.

- Any other job that has been assigned from time to time.

- Present and execute creative ideas for marketing activities

- Help develop and optimize marketing campaigns (product launching and promotion)

- Track budgets with an eye towards maximizing gains and reducing costs

- Analyse industry, competition and market trends

- Prepare reports on brand performance and sales

- Manage cycle of new product packaging development starting from conceptualization to printing of packing material.

- Coordination with creative agency and media agency for execution of TVC.