V Group - Branding & Marketing Strategist

ABOUT V GROUP

V Group is an IT-based solution entity based out of New Jersey with global operations & ODCs. With offerings ranging from IT infrastructure to Product development. V Group provides a compliant service in numerous industry sectors while maintaining structure, stability, and core values.

Current business groups include Ecommerce, Digital, Professional services, IT projects, and Products. Join our team of innovative technical and business-savvy people; with a passion for creating solutions!

Ranked by INC5000 in 2020 - Fastest Growing IT Co. in the USA.

Why To Join us:

We're a truly global, collaborative and friendly group of people. Having a diverse, inclusive and respectful workplace is important to us. And we support your career development, internal mobility and work-life balance. If this sounds interesting, apply now.

Please visit us : V Group Inc.

https://tournamentedition.com

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Job Summary:

Job Title: Branding & Marketing Specialist

Location: Bhopal / Pune (Currently remote)

Work Hours: 6pm- 3am IST

Experience: 3-5 years in relevant field

- We are seeking a digitally adept and creative marketing professional with 3-5 years of experience to contribute to our influencer marketing strategies and creative campaigns.

- Proficiency in design tools such as Canva, Figma, and others is a must.

- The successful candidate will play a key role in executing our marketing initiatives and ensuring client satisfaction through the effective implementation of influencer campaigns.

Responsibilities:

Marketing Communication & Content Creation:

Content Creation:

- Conduct research on industry-related topics to develop original content.

- Assist in developing content for advertising campaigns.

- Create marketing material such as capability statements, brochures, case studies, and customer presentations.

- Design visually appealing graphics, images, and posts using tools like Canva, Figma, and Photoshop, aligning them with the brand's visual identity.

- Edit and refine existing content to enhance readability and impact.

- Utilize SEO best practices and keyword research to drive traffic to the company website.

- Develop compelling headlines and body copy to engage the target audience.

- Identify customer needs and suggest new content to address gaps in the company's current content.

Marketing Communication:

- Promote products and services during events.

- Advertise company and products/services across various media channels.

- Design and execute marketing campaigns for various business units within the company.

- Track ROI for marketing campaigns.

- Create and distribute regular newsletters, blogs, and social media updates to promote brand awareness.

- Participate in social media groups and professional platforms to increase brand awareness.

- Monitor website and social media traffic and implement strategies to increase engagement.

- Network with industry experts and potential clients to enhance brand awareness.

- Coordinate the design and distribution of promotional material across online and offline channels.

- Stay updated on industry trends and emerging digital marketing technologies.

Required Candidate Profile:

- 3-5 years of proven work experience as a Brand Strategist or Digital Marketing Manager.

- Proficiency in design tools like Canva, Figma, and Photoshop.

- Experience in developing marketing strategies based on market segmentation.

- Understanding of the full marketing mix and data-driven thinking.

- Familiarity with SEO/SEM, CRM software, and web analytics tools.

- Knowledge of online marketing tools and practices.

- Well-organized with exceptional project management skills.

- Excellent verbal and written communication skills in English.

- Ability to work in a fast-paced environment and meet deadlines.

- Exposure to the US market is mandatory.

- Bachelor's degree in Marketing, Advertising, or a relevant field.

- Portfolio of brand-building projects and video editing skills are a plus.

- Basic HTML/CSS knowledge for optimizing social media posts and landing pages is preferred.

Perks & Benefits:

- Best in Industry Salaries (we run market surveys regularly)

- Periodic Performance Bonuses

- Hybrid Work culture

- Equal Opportunities

- Health Insurance and Personal Accident Insurance

- Gym Memberships

- Certification Reimbursement Programs

- US Based Projects

- Opportunities of US / Onsite Visits

- Quarterly Evaluation and Appraisal Mechanism

Culture @ V Group:

V Group believe in connecting people and business in ways that are Innovative, Hyper-Relevant, Compelling and Personal. We focus on continuous learning and in giving back to the tech community.

What's in it for you?

- Chance to build tech products from scratch.

- Solve interesting and challenging problems.

- Increasing your geek quotient, by attending meetups and conferences.

Yes, we dig that stuff.

- Grow exponentially by working in small and transparent teams.

Experience : 3 - 10 years