Utkarsh Classes & Edutech - Head - Marketing

We are seeking a dynamic and experienced Head of Marketing to oversee the entire marketing function of our organization. You will be responsible for managing a diverse range of marketing activities, with a focus on driving top-of-the-funnel growth through YouTube and other social media platforms organically. Our business heavily relies on our app, and your role will involve understanding both online and offline marketing capabilities, with a strong grasp of above-the-line (ATL) and below-the-line (BTL) strategies.

Responsibilities:

- Manage the entire spectrum of marketing activities, including strategy development, execution, and performance tracking.

- Oversee 29 YouTube channels and other social media platforms to ensure organic growth and engagement.

- Collaborate closely with the Product and Tech teams to enhance our learner offerings and user experience continuously.

- Develop and execute both Above the Line (ATL) and Below the Line (BTL) marketing strategies to drive brand awareness and customer acquisition.

- Work with agencies and consultants to optimize marketing campaigns and ensure maximum return on investment (RoAS) and return on investment (ROI).

- Identify opportunities for organic and inorganic growth and make strategic decisions to propel the brand forward.

- Lead the marketing team and foster a culture of creativity, innovation, and collaboration.

Requirements:

- Proven track record of delivering exceptional RoAS and ROI in digital marketing, particularly in app-heavy businesses.

- Extensive experience in managing YouTube channels and other social media platforms for organic growth.

- Strong understanding of both ATL and BTL marketing strategies and tactics.

- Hands-on experience with digital marketing tools and analytics platforms.

- Ability to work effectively in a fast-paced, dynamic environment and make data-driven decisions.

- Excellent communication and leadership skills with the ability to build and maintain relationships with internal and external stakeholders.