User Lifecycle Manager - Marketing Automation - FMCD

Role Objective: -

Manage marketing automation and user life cycle management

Responsibilities:

- Plan the marketing communication in collaboration with the central marketing team and the KAMs

- Execute marketing communication for all cities, and all categories

- Sole manager of the marketing automation (Clevertap)

- Work with the city teams, merchant teams, and KAMs to plan and execute marketing communication across different channels ( PNs, Email, Interstitial, SMS)

- Report and track effectiveness of communication

Skills & Qualifications: -

- Strong writing skills

- Diligent

- Dependable (even on weekends, late evening)

- Works well with Cross-functional teams

- Must have a passion for marketing as well as data

- Ability to create engaging social media