UrbanPro.com - Senior Manager - Search Engine Optimization

Job Summary:

UrbanPro.com is seeking a highly motivated individual, who is passionate about the education industry and is keen to make a difference to Indian education.

This person will join the team in the position of SEO - Senior Manager, and will be responsible for hitting aggressive consumer growth targets via SEO On-Page and Off-Page strategies.

Principal Duties/Responsibilities:

A) SEO Strategy:

a) Responsible for strategizing, implementing and executing various SEO strategies to hit traffic targets from the SEO channel.

b) Work with in-house team of content writers and engage with content agencies or freelancers to achieve organic growth targets.

c) Identify emerging trends and opportunities in SEO and implement plans to tap such opportunities.

B) SEO Leadership:

a) Set targets for the increase in organic traffic and takes complete ownership for preparing the right strategies, following the right processes and monitoring progress of key SEO projects in order to hit the targets

b) Work with Technology, Product, Content and Digital Marketing teams to collaborate closely on key projects that would impact Organic Growth metrics

C) SEO Knowledge:

a) Should have hands-on knowledge of SEO tools (both on-page and off-page) like SEMRush, SimilarWeb, Hunter, BuzzSumo, Wordpress, Moz Analytics, Google Analytics, Google Search Console, Screaming Frog and other tools

b) Should be sound on the technology side of SEO and should be able to point out errors on page or in code. Should also be able to recommend and prioritize resolutions for recurring or critical errors that might affect SEO or organic ranking for targeted keywords.

c) Should be able to explain SEO requirements to the technology team

D) SEO Analytics & Reporting:

a) Should be able to analyze, present and report important metrics related to SEO team's performance on a regular basis with a clear visibility on top keywords- organic ranks, impression share and potential opportunities that can be leveraged further.

b) Should be able to work with Head of Marketing and Head of Product to brainstorm and recommend a growth strategy based on data, research and insights drawn from analytics.