UrbanPiper - Manager - Performance Marketing - B2B SaaS

Performance Marketing Manager

About UrbanPiper:

- Founded and headquartered in Bangalore, India, UrbanPiper is a leading SaaS platform in the restaurant industry. We work with eateries of all sizes - from your local takeaway to global restaurant chains across the world to grow their in-store and online business with intelligible software & our out of the box solutions. From automating workflows across online delivery platforms such as Uber Eats, Deliveroo, Just Eat and more - to building and deploying self-branded websites and apps, UrbanPiper is the preferred choice for over 20k+ restaurants across the globe.

- We are backed by some of the world's top VCs - Tiger Global and Sequoia Capital and we recently closed our Series B round of funding with Swiggy and Zomato, India's two largest food aggregators also participating!

About the role:

- Performance Marketing plays a vital role in a B2B SaaS Marketing Strategy. We are looking for a qualified Performance Marketing Manager to join our team.

- You will be responsible for creating and executing a paid marketing strategy to meet the overall business goals.

- Our ideal candidate is an experienced professional with proven success in the field.

- As a Performance Marketing Manager, you should be able to strategies, consider various approaches, be data-driven and deliver results at scale.

- Ultimately, you should be able to oversee all performance marketing initiatives to ensure a strong pipeline of leads and build brand awareness in multiple geographies.

What you'll do:

- Create performance marketing strategies aligned with short-term and long-term marketing and business targets

- Run campaigns on multiple platforms including Google, Facebook, LinkedIn, and more

- Run campaigns in multiple geographies including India, UAE, and the UK

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Identify channels for affiliate marketing and deploy a strategy to drive results with the same

- Coordinating with a variety of agencies to supervise digital marketing campaigns, provide creative feedback, and augment internal marketing activities

- Developing and managing digital prospecting and remarketing campaigns

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels and tools to continue to meet or exceed established critical metrics

- Create effective landing pages that move users down the funnel, drive conversion

- Working closely with the relevant stakeholders to share funnel conversion improvement ideas, feedback & present results.

- Coordinate with the rest of the marketing team to create and publish engaging content. (Website Content, Blogs, Case-studies, E-Books, Scripting for Podcasts and Branded Video Content, Sales Marketing Material, Marketing Collaterals, Emailers, Product Content etc)

- Developing and implementing effective search engine optimization strategies

- Stay up-to-date with developments and generate new ideas to draw the audience's attention

We are looking for someone who has:

- 5-8 years of relevant experience with 4+ years of B2B marketing experience

- Prior experience running performance marketing campaigns across platforms

- Excellent analytical skills and the ability to leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.

- Proven experience handling digital marketing budgets, generating leads, driving revenue

- Hands-on experience with Facebook ads manager, Google Ads, LinkedIn Ads, etc.

- 1-2 years' experience managing a team

- Basic technical knowledge of web publishing, creating effective landing pages

- Hands-on experience using tools such as SEMrush, SEOptimer, Mos., and knowledge of SEO and web traffic metrics

- You love having data to back up an argument. You're a strong believer in knowing the numbers and what they mean.

- You are naturally curious. If something seems off, you want to figure out what is going on and fix it.

- You can think globally, act locally, and thrive in a multicultural, startup environment.

- You act like an owner and operate with a growth mindset

Good to have:

- Prior experience scaling a B2B SaaS product

- Prior experience working for or deploy campaigns for F&B brands

- Prior agency working in, or with digital marketing agencies