Assistant Manager - HR at Urban Ladder Home Decor Solutions Pvt Ltd
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UrbanLadder.com - Associate - Digital Marketing (4-8 yrs)
Below are the roles and Responsibility for this role;
This role would be part of the marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deeply understanding and analysing user journey.
- Understanding, analysing traffic from different channels of marketing and optimising it in conjunction with the overall business strategy.
- Driving significant ROI improvement basis deep analytics, understanding user journey and capabilities of the channel.
- Improving conversion on the website / app by analysing the entire conversion funnel. Initiatives can fall either in marketing domain or tech domain.
- Creating / vetting dashboards on a day-to-day basis for driving improvement, checking on breakages that might have taken place and rectifying if any.
Desired Skills and Functional Experience:
- Prior experience in Digital Marketing
- Google Analytics
- Ad Platforms (Google Ads/Business Manager)
- MS Excel