upGrad - Senior Manager - CRM Marketing

UpGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build their careers of tomorrow.

- Awarded the Best Tech for Education by IAMAI for 2018-19

- Ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India

- Selected as one of the top ten most innovative companies in India by FastCompany.

- upGrad is the official education partner for the Government of India - Startup India program

- Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning.

What we are looking for :

- Devise and execute strategies to drive engagement and traffic conversions through a comprehensive consumer segmentation approach and managing the pre-enrollment consumer life cycle.

- Engage actively with Sales and Product teams to plan active interventions through personalized Direct Mailers, SMS, Voice Push, APP Push, WhatsApp, On-platform nudges to drive high value degree solutions to potential learners.

- Input to other arms of marketing basis consumer behavior of all acquisition channels and thereby fine tune acquisition initiatives to generate best ROI for the company

- Custodian of all behavioral analytics and responsible for deriving insights from the same.

You Have:

- Full time MBA from top 10 institutes is a must

- Prior experience in CRM Marketing

- Understanding of any of the known CRM tools like Clevertap, MoEngage, WebEngage, Netcore, Blueshift etc.

- Strong business acumen and analytical approach to problem solving.

- Should have the ability to work in an unstructured environment and drive influence across hierarchy and functional lines

- Should have the ability to see the larger picture and take decisions accordingly

- Excellent communication skills.

- Location: Mumbai / Bangalore / NCR