Program Managers will be the primary account holders of our university partners and will be responsible for fostering the relationship between upGrad and the University with the larger aim of growing the revenue contribution of each account. Program Managers will also be responsible for supporting the acquisition of new universities through market and competition research and identification of new fields and avenues. Key Responsibility Areas : &nbsp; University Account Management : - Identify improvements to existing programs through positioning, bundling, pricing changes and any other initiatives to boost revenue. - Presenting proposals for new programs with universities post thorough external research and internal vetting. Business Development Support : - Market research of new fields of program launch including competition research, job market, industry trends etc. - Support on RFP processes and coordination of requirements from University accounts for RFP purposes. - Coordinating with teams internally to prepare a detailed proposal for a new program. New Program Launch : - Conduct detailed customer, competition, and market research and define the TG and the product Value Proposition for Sales and Marketing teams. - Design GTM strategy &amp; execute with the support of marketing, sales &amp; operations teams. - Prepare the necessary sales enablement collaterals, launch the program with the help of multiple internal teams. - Prepare the marketing and sales. Prepare all briefs for digital marketing, mid-funnel and design. New Program Revenue Management : - Help drive marketing optimization and explore additional channels. - Closely track the entire funnel, identify opportunities and execute the required changes to meet targets.

Mumbai

upGrad - Program Manager 

upGrad - Program Manager  ,Job Description for upGrad - Program Manager  in upGrad in  Mumbai for (2-4) years of experience. Apply Now!

Job Description for upGrad - Program Manager  in upGrad in  Mumbai for (2-4) years of experience. Apply Now!