upGrad - Manager/Senior Manager - Performance Marketing

The person would be responsible for :

- Hands on experience of Facebook, Google Adwords, Linkedin platforms for performance Campaigns

- Hands on experience in Martech operations - troubleshooting Digital issues

- Strong understanding on SEM & SEO Concepts

- Responsible for taking ownership for P&L, Revenue forecasting and Budgeting

- Strong on numbers and reporting experience in generating Leads & ROI of the Business Vertical

- Plan & Execute ideas for creatives on Performance channels and keep an in depth track on creative performance

- Hands on experience in Performance Marketing, Branding, App install and App Engagement metrics.

- Expert at optimization and bringing the best industry practice to the organization's digital ecosystem.

- In Depth Knowledge of Similarweb, Appsflyer, Google Analytics, GTM etc.

Skills Required

- 6 to 8 Yrs of experience in Digital Marketing/ Performance Marketing

- Strong understanding of digital marketing concepts and best practices

- Experience with B2C & B2B social media Marketing, Google Adwords and email campaigns

- Perfect knowledge of web analytics tools

- Eager to learn new concepts in the field of ever changing digital marketing ecosystem

- Self motivator and can navigate in the system and get tasks and assignments done.

- Excellent communication and interpersonal skills