upGrad - Lead - Social Media Channel - Education

Youtube Lead

We are seeking a dynamic and results-driven individual to join upGrad to lead the YouTube Channel to build a strong community of learners leading to direct revenue monetization from this channel. The ideal candidate will play a pivotal role in shaping our YouTube channel strategy, driving growth, and maximizing revenue opportunities. If you have a passion for education, a deep understanding of YouTube content strategies, and a proven track record in driving channel success, we invite you to be a part of our mission to revolutionize higher education.

Roles and Responsibilities:

1. Strategy Development:

- Develop a comprehensive YouTube learning content strategy and the needs of the target audience.

- Oversee the development of a sales engine integrated into the channel strategy for monetisation.

2. Content Planning and Production:

- Collaborate with content creators, educators, and subject matter experts to plan and create engaging, informative, and high-quality educational content.

- Oversee the development of content that strategically aligns with sales objectives.

3. Channel Growth and Monetisation:

- Implement growth hacking strategies to increase subscribers, views, and engagement on the channel.

- Utilize analytics to identify trends, optimize content, and make informed decisions to drive continuous growth.

- Develop and implement a monetization strategy to generate direct revenue from the YouTube channel.

4. Sales Engine Oversight:

- Develop and manage a sales strategy to leverage the YouTube channel for direct revenue generation.

- Collaborate with marketing teams and oversee a sales team to integrate channel activities into broader revenue-generating initiatives.

5. Community Building:

- Foster a sense of community among channel subscribers through active engagement, responding to comments, and encouraging user-generated content.

- Implement strategies to increase audience loyalty and retention with a focus on sales conversion.

- Establish partnerships with influencers, educators, and organizations for channel's reach and credibility.

- Negotiate relationships with external partners to create mutually beneficial collaborations.

6. Analytics and Reporting:

- Utilize analytics tools to track KPIs and generate regular reports on channel and sales performance.

- Provide insights based on data analysis to optimize content, sales strategy, and overall performance.

Qualifications and Experience:

- Master's degree in Marketing, Communications, Business, or a related field.

- 4 to 8 years of proven experience in growing YouTube channels, particularly in the EdTech sector.

- Strong understanding of YouTube algorithms, SEO best practices, and content trends.

- Excellent project management and organizational skills.

- Creative thinker with the ability to generate innovative ideas for engaging content.

- Demonstrated ability to drive revenue and meet performance targets.

- Strong analytical skills and proficiency in data-driven decision-making.

- Exceptional communication and interpersonal skills.