Roles and Responsibilities - Manage performance of Marketing team. - review, and perform daily account responsibilities associated with Google Ads &amp; Bing and other search platforms for a variety of campaigns. - Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important metrics. - Manage the creation of largely targeted keyword &amp; Negative keyword lists. - Provide creative copy suggestions and graphical ad templates as per the Publisher policy - Manage Display network placement lists on Google Ads and through other contextual advertising platforms. - Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign objectives. - Generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. - Keep pace with search engines and PPC industry trends and developments. - Monitor and administer Google analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals. - Monitor and evaluate search results and search performance across the major search channels. - Keep monitoring the lead flow which is getting generated through different channels and utilize the budget judiciously to achieve the lead target. - Coordinate with multiple stakeholders for performance marketing operational activity. Experience/Qualifications/Skills : - Experience: 8-10 yrs - Education: MBA from Tier 1 college with a focus on marketing / digital marketing or equivalent - Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate - Experience in optimizing landing pages and user funnels - Experience in setting up and optimizing campaigns in Google Ads, Facebook Ads, Linkedin Ads, Bing Ads, etc. - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in performance marketing and measurement.

Bangalore

UpGrad Jeet - Head - Performance Marketing - IIM/MDI/ISB/FMS 

UpGrad Jeet - Head - Performance Marketing - IIM/MDI/ISB/FMS  ,Job Description for UpGrad Jeet - Head - Performance Marketing - IIM/MDI/ISB/FMS  in upGrad Jeet in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for UpGrad Jeet - Head - Performance Marketing - IIM/MDI/ISB/FMS  in upGrad Jeet in  Bangalore for (8-10) years of experience. Apply Now!