Senior Associate Talent Acquisition at upGrad
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upGrad - Head - Performance Marketing (7-15 yrs)
upGrad International is currently looking for Head of Performance Marketing
upGrad is South Asias largest online higher ed-tech company offering 100+ courses in collaboration with top-notch global universities. It is ranked #1 in LinkedIn Top Startups list & is amongst the Top 50 in the FT APAC High-Growth Companies.
Job Description :
- Hands on experience of Facebook, Google Adwords, Linkedin platform for running performance Campaigns & also other App Install and Native platform
- Hands on experience in Tech Operations/ Mark-tech Troubleshooting Digital issues and work closely with Tech/ product teams
- Strong understanding of SEM & SEO Concepts.
- Responsible for taking ownership for P&L, Revenue forecasting and Budgeting.
- Strong on numbers and reporting experience in generating Leads & ROI of the
- Business Vertical
- Plan & Execute ideas for content marketing and keep an in depth track on creative performance.
- Hands on experience in Performance Marketing, Branding, App install and App
- Engagement matrix and concepts.
- Hands-on experience on optimization and bringing the best industry practice to the organization's digital ecosystem.
- In Depth Knowledge of Similarweb, Appsflyer, Google Analytics, GTM etc.
Skills Required :
- 6 to 8 Yrs of experience in Digital Marketing/ Performance Marketing handled International locations i.e US, UK,etc market in a leadership role
- Extremely analytical with love for diving into data, deriving meaningful insights and able to take appropriate actions
- Experience of working in international markets across different paid channels
- Strong understanding of digital marketing concepts and best practices.
- Experience with B2C & B2B social media Marketing, Google Adwords and email campaigns
- Perfect knowledge of web analytics tools
- Eager to learn new concepts in the field of ever changing digital marketing ecosystem
- Self motivator and can navigate in the system and get tasks and assignments done.
- Skills and experience in creative content writing.
- Excellent communication and interpersonal skills MBA in marketing or relevant field
Education : MBA from Top B-Schools - 7 to 15 years experience in US/UK(any global experience ) with focus on marketing / digital marketing
Location : Mumbai