upGrad - Associate Director - Brand Marketing About the role : Complete ownership of Brand Strategy, Consumer Research, Campaign Planning, Media Strategy and Execution. Roles & Responsibilities : - Formulate the brand strategy for specific business objectives - Translate brand strategy into plans, brand positioning and go-to market strategies - Strengthening the brand identity and positioning across online and offline channels - Create and closely manage brand activity execution calendars - Will lead ATL, BTL, Customer Research and 360 campaign planning & execution - Creating and managing customer research, identify brand problems and opportunities - Maintain brand consistency across all external and internal creatives and communications - Handle external Media and agency relationships - Develop best practices, define and track KPIs for managing marketing success - Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts Required Qualifications & Skills : - MBA from Top B-Schools - 5 to 12 years' experience in B2C Brand Marketing with proven track record of creating and executing successful marketing plans - Solid understanding of promotion and media planning - both grassroots and across major mediums (Digital, TV, Print, OOH, Radio etc.) - Expertise in creative and production process for traditional and digital (incl. video audio) materials Desired Skills : - Data driven approach to identifying consumer problems with data and logic - Ability to work in an unstructured environment - Hands on project management skills to manage multiple deliverable - Displayed ownership of independently handling large budget initiatives What's in it for you? : - Opportunity to shape the brand direction of the Higher Ed-tech Unicorn - Be a part of the high growth journey of a global ed-tech platform - Work closely with the founders and experienced leader in Ronnie Screwvala Location : Bangalore

Bangalore

upGrad - Associate Director - Brand Marketing 

upGrad - Associate Director - Brand Marketing  ,Job Description for upGrad - Associate Director - Brand Marketing  in upGrad in  Bangalore for (5-12) years of experience. Apply Now!

Job Description for upGrad - Associate Director - Brand Marketing  in upGrad in  Bangalore for (5-12) years of experience. Apply Now!