upGrad - Assistant Manager - Referral Marketing

Roles & Responsibilities:

- Liaise with creative and design team to curate creatives for email, whatsapp, and platform marketing and take full ownership to launch campaigns

- Analyse business performance data to enhance lead generation and conversion from various ongoing funnel

- Liaise with various internal stakeholders to train, educate & drive awareness for referral lead generation across various customer facing stakeholders

- Manage daily leaderboards & reports on google sheets to track performance for various teams

- Conceptualize contests, incentive programs & schemes to drive referral business growth

- Innovate unique opportunities and initiatives for tapping in existing customer base for referral lead generation

Skills Required :

- Experienced in launching email marketing campaigns and have an eye to finalise attractive creatives

- Demonstrated history of working and achieving targets in a sales role

- Proficient in Ms Excel to maintain daily dashboards and analyse data

- Excellent Communication skills ( Verbal & Written)