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16/02 HR Team
HR at Univariety

Views:542 Applications:184 Rec. Actions:Recruiter Actions:71

Univariety - Manager/Senior Manager - Category Management (2-5 yrs)

Hyderabad Job Code: 893064

Univariety is India's first company to use technology to setup a complete career & college guidance cell inside progressive schools.

- Univariety network is the largest of its kind in India and covers 500 top high schools across 30+ cities with over 1,00,000 students using our paid services annually. Over 200 universities from around the world have used the Univariety system and students have gained over $5 million in scholarships last year alone.

- The company is looking at strengthening the product pipeline and has recently expanded to B2C. It has raised funds twice from Infoedge and is run by a very qualified and accomplished Management Team.

- We are looking for a smart, experienced and aggressive professional who can lead the - Alumni Category- and build a scalable business.

- This is a very exciting opportunity for a young and dynamic individual to build a digital business in a quick span of time

Responsibilities: This is a critical position and is expected to contribute to the aggressive growth plans of the company. Will be responsible to build a sustainable business for the digital product. Will oversee and be responsible for end to end category management.

Strategy and Planning :

- Planning the demand and supply side of the business

- Factoring in the seasonality and hence budgets and campaigns to maximize revenue

- Operations planning to minimize the no-shows and improving student experience

Marketing and Growth :

- Devising GTM and identification of various channels

- Devising and implementing marketing strategy for each channel

- Devising and implementing marketing campaigns - email, webinars, social media etc.

- Optimizing lead generation funnels and CAC

- Improving digital engagement, student retention and increasing the frequency of purchases

Operations :

- Effective planning of supply of Alumni and their availability during peak demand

- Planning of sessions and backup in case of no-shows

- Getting free modules ready (video content)

- Work closely with Product team to optimize product features and improve user experience

Required Skills/Experience:

- Atleast 2 years of experience in Category Management / Program Management

Private and Confidential :

- Proven experience in building and scaling a digital category

- Deep understanding of digital engagement and retention

- Deep understanding of digital lead generation techniques

Preference for Candidates:

- Who can thrive in unstructured environment

- Who can hustle and get things done

- Who is passionate about building and growth

- Who are aggressive and relentless

Attitude:

- Results driven approach

- Excited to manage targets

- Team Player with the ability to coordinate across functions and levels

- Individual contributor as well as a Strong Leader

Women-friendly workplace:

Maternity and Paternity Benefits

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