Job Description: AVP - Product Marketing and Growth (Digital Products) Univariety is India's first company to use technology to setup a complete career &amp; college guidance cell inside progressive schools. - Univariety network is the largest of its kind in India and covers 500 top high schools across 30+ cities with over 1,00,000 students using our paid services annually. Over 200 universities from around the world have used the Univariety system and students have gained over $5 million in scholarships last year alone. - The company is looking at strengthening the product pipeline and has recently expanded to B2C. It has raised funds twice from Infoedge and is run by a very qualified and accomplished Management Team. - We are looking for a smart and experienced Product Marketing professional to join our Leadership Team Responsibilities : Product Marketing Strategy : - Planning, developing, implementing and managing the overall product marketing strategy for parents and students in the B2C scenario - Responsible for Product Positioning, Go To Market Strategy and Digital Marketing - Strategize and execute marketing campaigns across all digital channels Product Content : - Manage and improve all product related content including collaterals &amp; website - Actively manage content writers to create blogs targeted to customers across the sales funnel - Creating content for social media campaigns - Ability to hire and manage content writers (in-house &amp; outsourced) Lead Generation : - Growth hacking and driving lead generation aggressively across all channels - Facebook - Adwords - Instagram - Other Social Media - Should be able to drive and optimize Email Marketing and Drip campaigns - Measure and constantly optimize campaigns across all channels SEO &amp; Website :&nbsp; - Strengthen Lead Generation from SEO/SEM and Google Analytics - Optimize website and product related online platforms for SEO efficacy - Monitor competition and provide ideas to stand out organically Required Skills/Experience : - At least 6+ years of experience in Marketing with a minimum of 4+ experience in Product Marketing - Proven work experience in a senior position in Product marketing - Demonstrable experience in designing and implementing outcome oriented digital marketing campaigns across email, social media, adwords - Strong understanding of SEO - Strong grip on content marketing - Familiarity with web design Preference for Candidates : - With entrepreneurial stints - Who have lived or worked abroad - Who have worked in the Ed-Tech / Consumer Tech Attitude: - Leadership driven approach - Excited to manage targets - Team Player with the ability to coordinate across functions and levels - Individual contributor as well as a Strong Leader

Hyderabad

Univariety - AVP - Product Marketing & Growth - Digital Products 

Univariety - AVP - Product Marketing & Growth - Digital Products  ,Job Description for Univariety - AVP - Product Marketing & Growth - Digital Products  in Univariety in  Hyderabad for (6-15) years of experience. Apply Now!

Job Description for Univariety - AVP - Product Marketing & Growth - Digital Products  in Univariety in  Hyderabad for (6-15) years of experience. Apply Now!