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01/02 HR Team
HR at Univariety

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Univariety - AVP - Product Marketing & Growth - Digital Products (6-15 yrs)

Hyderabad Job Code: 887481

Job Description: AVP - Product Marketing and Growth (Digital Products)

Univariety is India's first company to use technology to setup a complete career & college guidance cell inside progressive schools.

- Univariety network is the largest of its kind in India and covers 500 top high schools across 30+ cities with over 1,00,000 students using our paid services annually. Over 200 universities from around the world have used the Univariety system and students have gained over $5 million in scholarships last year alone.

- The company is looking at strengthening the product pipeline and has recently expanded to B2C. It has raised funds twice from Infoedge and is run by a very qualified and accomplished Management Team.

- We are looking for a smart and experienced Product Marketing professional to join our Leadership Team

Responsibilities :

Product Marketing Strategy :

- Planning, developing, implementing and managing the overall product marketing strategy for parents and students in the B2C scenario

- Responsible for Product Positioning, Go To Market Strategy and Digital Marketing

- Strategize and execute marketing campaigns across all digital channels

Product Content :

- Manage and improve all product related content including collaterals & website

- Actively manage content writers to create blogs targeted to customers across the sales funnel

- Creating content for social media campaigns

- Ability to hire and manage content writers (in-house & outsourced)

Lead Generation :

- Growth hacking and driving lead generation aggressively across all channels

- Facebook

- Adwords

- Instagram

- Other Social Media

- Should be able to drive and optimize Email Marketing and Drip campaigns

- Measure and constantly optimize campaigns across all channels

SEO & Website : 

- Strengthen Lead Generation from SEO/SEM and Google Analytics

- Optimize website and product related online platforms for SEO efficacy

- Monitor competition and provide ideas to stand out organically

Required Skills/Experience :

- At least 6+ years of experience in Marketing with a minimum of 4+ experience in Product Marketing

- Proven work experience in a senior position in Product marketing

- Demonstrable experience in designing and implementing outcome oriented digital marketing campaigns across email, social media, adwords

- Strong understanding of SEO

- Strong grip on content marketing

- Familiarity with web design

Preference for Candidates :

- With entrepreneurial stints

- Who have lived or worked abroad

- Who have worked in the Ed-Tech / Consumer Tech


- Leadership driven approach

- Excited to manage targets

- Team Player with the ability to coordinate across functions and levels

- Individual contributor as well as a Strong Leader

Women-friendly workplace:

Maternity and Paternity Benefits

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