UnitedHealth Group - Lead Business Analyst - Web Analytics

Discipline - Business Operations

Industry - Business Analysis

Job Description - Job Responsibilities- -Overall experience of 4-6 years, with 3-4 years technical experience in web analytics implementation, specifically using Adobe Report and Analytics which includes:

- Adobe Report Analytics (sitecatalyst) Implementation requirement gathering(Business, Technical, Adobe, Reporting)

- Effectively translating requirements within Adobe Insight into specific transformations and dimensions to meet business objectives. Updation of Solution Design.

- Manipulate and Share codes with development team.

- Deployment of Adobe and third party tags through Dynamic Tag Management (DTM).

- Code validation using various proxy sniffers Charles, HTTPFox, Omnibug.

- Effectively integrating online and offline web data structures within the Adobe Insight platform for additional customer data segmentation

- Ensuring a seamless transition from requirements and configuration through analysis, reporting and scheduled publishing

- Experience of Adobe Insight tool Administration

No. of Openings - 1

Qualification - Required Skill set Strong analytical skills for-Designing custom KPIs, dashboards and reports

- Deriving actionable insights from web data

- Consultative approach to web analytics implementation, making recommendations to the client to deliver increased value of web analytics initiative.

- Experience in defining client web analytics requirements and designing appropriate solutions using Adobe InsightKnowledge of following

- Adobe Discover / SiteCatalyst / Test&Target-

- Adobe Dynamic Tag Manager

- Javascript, CSS, HTML and internet architecture

- Any ETL / Data Integration Tools

- Experience in online marketing and advertising including - SEO (Search Engine Optimization) / SEM (Search Engine Marketing), Email Campaigns

The Apply Button will redirect you to website. Please apply there as well.