United We Care - Director - Marketing

Job Description :

- Worked with product team to ensure product market fit

- Should be able create brand awareness within digital space and drive campaigns to acquire/convert leads

- Be responsible for marketing spends on mobile channels for app download lead user acquisition.

- Launch optimized online adverts through Google Adwords, Facebook

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Track and optimize activity to increase downloads ROI from these channels.

- Monitoring and tracking app store rankings using the latest analytic tracking tools

- Should be comfortable to work in a high growth environment.

- Should have worked on some Mobile App Tracking tool like AppsFlyer, AdJust, HasOffers, Firebase etc

- Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion

- Sound technical knowledge of advanced Web/Mobile/digital marketing technologies trending today.

- Someone who is passionate and understands the dynamics of fast paced start up environment

- Having good professional network, creative mind, fresh thought process is a plus point

- Should possess good knowledge of digital marketing

- Google Tag Manager

Requirements :

- Understanding of challenges pertaining to general wellness and mental health

- Proven experience in Digital Marketing

- Excellent understanding of Digital Marketing concepts and best practices.

- Experience with B2C Social Media, Google Adwords and email marketing/campaigns.

- Working knowledge of ad serving tools.

- Perfect knowledge of web analytics tools (Google Analytics).

- Skills and experience in creative content writing.

- Analytical mindset and critical thinking.

- Excellent communication and interpersonal skills.

- B.Tech/MBA/M.Sc Mathematics/Statistics from tier 1 institutes