United Spirits - Senior Innovation Manager - Marketing

About USL

United Spirits Limited (USL) is a subsidiary of UK based Diageo Group, which is a global leader in the alcohol beverage industry and has an outstanding collection of brands across spirits and wine categories. In 2013-14, Diageo acquired a 54.8% shareholding in United Spirits Ltd. (USL) making India one of its largest markets.

With a heritage of over 180 years, USL and Diageo has a portfolio of over 150 brands, of which several are global iconic brands across flavors and segments and sold in more than 180 countries around the world. Most popular brands include Johnnie Walker, Black Dog, Vat69, Black & White, Antiquity, Signature, Royal Challenge, McDowell's No.1, Ciroc and Smirnoff. With its unparalleled Route to Consumer strategy, the company has 21 brands in its portfolio that sell more than a million cases each year, of which 4 brands each sell more than 10 million cases annually. The organization prides itself with innovative products that have won accolades and awards from independent international juries from time to time and have made a mark on the global stage.

Headquartered in Bengaluru, the company has a strong global footprint supported by a committed team of over 13000 employees dedicated to fulfilling the company's mission. The company has a strong distribution network and point of sale coverage through it's over 90 manufacturing facilities across 23 states and 3 union territories in India.

About the role

This role leads the delivery of the India Innovation agenda as well as scoping and developing future opportunities within identified work streams/ formats. The Opportunity space is large and diverse, as well as attractive & Challenging.

This Role will require Strong Strategic Skills, as it will lead the thinking on Overall Strategy, Business Model, right financials and Trademark Strategy for Participation across the various geographies & categories within India

A key part of this role is to also ensure the use of creative excellence, disciplined project leadership and management in crafting new opportunities from multiple start points.

The ability to navigate through Key Stakeholders within Diageo will be necessary for Success and Traction.

The Innovation manager will also be the Repository of learning's for future opportunities, on whom thus business will lean on for development of business Strategies.

Accountability for end to end project leadership from concept development through to post-launch evaluation for Innovations/new launches in India

Managing the Innovation P&L (revenues and profit for all launches upto a period of 5 years

Looking for 5-8 years work experience at Brand Manager+ level

Proven ability in:

- Leveraging consumer insights

- Understanding & developing financials

- Developing consumer driven strategy

- Developing & managing all elements of the marketing mix

- Innovation delivery

- Delivering successful projects by leading a cross-functional team

- Influencing peers and executive level in both a local & global context