Unilever - Assistant Brand Manager - Personal Care

Key Accountabilities :

1. Crafting the right marketing mix for each market (including pricing, positioning, product & packaging)

2. Lead the Cross-Functional Project Team for delivery of project. (including R&D, SC, Finance, CMI)

3. Lead packaging development for the innovation

4. Lead product development and testing for the innovation

5. Brief and create communication for delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)

6. Lead 360 degree asset creation (TV, Print, POSM & Digital)

7. Lead processes for gate keeping including business cases, investment proposals, country meetings and gate documents.

8. Market, Category & Brand assessment for each of the markets responsible

9. Liaise with local teams to ensure projects fits country requirements and scope

10. Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium MT.

11. Activate through digital only comms/ influencer marketing model relevant to size, aspiration and TG of the range