Uni Club - Social Media Strategist - UniCards

Uni Club - Social Media Strategist - Uni Cards (Leading FinTech)

Responsibilities :

- End to end ownership of the Uni brand on social media channels (FB, IG, LinkedIn and Twitter) to drive brand presence and salience.

- Develop and implement multi-channel social media strategy. Collaborate with a multidisciplinary team of creatives, as well as across marketing, sales, and product development teams

- Define KPIs against robust business and marketing objectives. Use relevant tools to measure success and pivot accordingly

- Translate brand requirements into content strategy for different platforms. Plan and execute along with the internal creative team and/or creative agency.

- Work with Brand, product and business teams to translate business requirements into social media objectives.

- Work closely with the product and marketing team to drive key launches on social media

- Guide the customer care team to craft the responses to consumer queries keeping brand and business guidelines in view

Requirements :

- Bachelor's degree in Marketing, Communications, Advertising or related field and 4+ years of experience

- Proven experience in managing brands and project management

- Are committed to your own professional development and demonstrate a growth mindset

- Time management and effective communication skills

- Think holistically for the brand and come up with new ideas to further the brand's positioning

- Are up for new challenges- switch with ease between strategic work and the day-to-day