- Develop and oversee the implementation of creative copy strategies across all marketing and advertising initiatives.
- Lead a team of copywriters, providing guidance, feedback, and mentorship to ensure high-quality and impactful copywriting.
- Collaborate closely with the creative team to develop integrated campaigns and messaging.
- Research industry trends, consumer insights, and competitor strategies to inform and enhance copywriting approaches.
- Write and edit compelling copy for a variety of channels, including digital ads, social media, email campaigns, website content, print materials, and more.
- Ensure all copy is accurate and adheres to brand guidelines and style standards.
- Participate in brainstorming sessions and creative briefings to generate fresh ideas and concepts.
- Stay updated on emerging trends and best practices in copywriting, advertising, and marketing communications.
- Collaborate with cross-functional teams to ensure alignment and consistency in messaging and brand voice.
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