Unacademy - Marketing Head - Graphy

Job Description: Marketing Head - Graphy

Company Overview:

Unacademy is India's largest online learning platform that offers a wide range of courses and educational content to learners across the country. Graphy, a subsidiary business unit of Unacademy, is an innovative platform that allows creators to build their own online schools and teach through live and recorded classes.

Position: Marketing Head - Graphy

Job Overview:

We are seeking an experienced and results-driven Marketing Head to lead the marketing efforts for Unacademy's Graphy business unit. The ideal candidate will be responsible for developing and executing strategic marketing campaigns to drive user acquisition, engagement, and revenue growth. This role requires a strong background in performance marketing, affiliate marketing, and proficiency in managing Google and Facebook Ads.

Responsibilities:

- Develop and implement comprehensive marketing strategies to achieve user acquisition, engagement, and revenue goals for the Graphy platform.

- Lead a team of marketing professionals to execute campaigns across various channels, including but not limited to performance marketing, affiliate marketing, influencer collaborations, Google Ads, and Facebook Ads.

- Collaborate closely with cross-functional teams including product, content, design, and analytics to ensure cohesive and effective marketing campaigns.

- Plan and execute data-driven campaigns to optimize user acquisition costs, conversion rates, and customer lifetime value.

- Monitor and analyze marketing campaign performance metrics, derive insights, and implement improvements to enhance campaign effectiveness.

- Manage the affiliate marketing program, including identifying and onboarding relevant partners, tracking performance, and optimizing partnerships for maximum impact.

- Stay up-to-date with industry trends and emerging marketing technologies to ensure the Graphy platform remains at the forefront of innovative marketing practices.

- Create and manage the marketing budget, allocating resources effectively across different marketing initiatives.

- Foster partnerships and collaborations with external agencies and platforms to expand the reach of Graphy's marketing efforts.

Requirements:

- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

- Proven track record of at least 5-10 years in marketing roles, with a minimum of 5 years in a leadership or management position.

- Strong expertise in performance marketing, including hands-on experience with Google Ads and Facebook Ads platforms.

- In-depth understanding of affiliate marketing strategies, partner management, and campaign optimization.

- Data-driven mindset with the ability to analyze marketing metrics, draw insights, and make informed decisions.

- Excellent team leadership and management skills with experience in building and motivating high-performing marketing teams.

- Creative thinker with the ability to conceptualize and execute innovative marketing campaigns.

- Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

- Exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners.

- Prior experience in the education technology or e-learning industry is a plus.

Location:

This role is based at Unacademy's headquarters in Bangalore, India.

Benefits:

Unacademy offers competitive compensation packages, comprehensive healthcare coverage, flexible work arrangements, and opportunities for career growth within a dynamic and rapidly expanding organization.

If you are a passionate and results-oriented marketer with a proven track record of driving user engagement and revenue growth, and if you thrive in a fast-paced and innovative environment, we encourage you to apply for the position of Marketing Head at Unacademy's Graphy Business Unit.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you believe you are a strong fit for this role.