Unacademy - Manager - Search Engine Optimization

Key Responsibilities :

YouTube :

- Increasing traffic through search to Unacademy owned YouTube channels

- Identifying high potential keywords where Unacademy videos should rank

- Closely tracking results on the high potential short tail and long-tail keywords, creating strategies to capture volume from the keywords

- Aligning strategy to enable YouTube managers to create content/ channels which can rank on high potential keywords

- Identifying gaps, issues that are preventing the capture of volume through search

- Act as the primary point of contact for management; escalate, track and solve SEO problems across a bunch of channels.

Search engines :

- Increasing organic traffic via search engines (e.g. Google) to Unacademy pages

- Identifying high volume and high conversion keywords where Unacademy has the potential to rank

- Creating strategies to rank on high potential keywords and aligning with business teams and other functions on execution

- Managing content creation teams/agencies as required to ensure accelerated page generation to support high visit durations and engagement

- Mentor and develop management resources to become accountable decision- makers able to support keyword strategies independently and report on progress.

- Identify talent, manage and develop a team for future growth within the organisation.