Unacademy - Associate Director - Business/Category Head

Associate Director, Business (Category Head)

Job Description:

- Develop the business plan and execute the P&L of the Category.

- Cost efficient customer acquisition and ensuring high volume of daily transactions.

- Build & manage a strong sales team with deep understanding of consumer buying, marketing tools, PR and CRM.

- Collaborate and provide support to other functional teams to achieve company objectives.

- Providing necessary training to the sales force on product knowledge, customer dealing and handling.

- Define, track and improve key metrics. Collate and analyze key daily/weekly/monthly data on various performance parameters and report key findings.

- Generate new product ideas, enhancements to existing products and collate requests from both internal and external requestors.

- Undertake market research and be an expert with respect to the competition.

- Analyze internal systems and recommend enhancements to improve productivity.

- Research the market and analyse data to provide insights and determine subscriber trends.

- Devise long-term development strategies for category growth.

- Manage the budget and revenue for the category.

- Handle and manage multiple category teams.

Requirements:

- Should have 6+ years relevant experience in business development or proven, experience as category head or similar role.

- Should have been involved in the profitability of the category of any business line

Solid knowledge of category management, business development principles.

- Excellent communication and people management skills.

- A driven and visionary leader who leads by example.

- Passion to work in a fast-paced start-up.

- Education market knowledge is an added advantage.

- Multi-disciplinary, continuous learning mindset.