uFaber.com - Senior Manager - Digital Marketing

Who we are?

uFaber.com is a well-funded EduTech startup, founded by serial entrepreneurs from IIT Bombay, with a view to change the way we learn, in every stage of our life. Technology has changed almost every aspect of our life, but the way we learn is still the same. We are trying to change that.

We are building a team of highly skilled individuals, inventors and doers who have the ability to create legacy products. If you think there is a need of changing the learning ecosystem and want to be a part of the change in the making, let's start talking!

Who we are looking at?

If digital marketing is your passion,we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities:

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

- BS/MS degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimising landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

What we offer you?

- The list is long but if you can associate yourself with what you have read so far, you can expect the following from us.

- Salary that you can't get in your current company.

- Incentives and perks that you can't imagine

- Work culture that doesn't feel like work.

- Opportunities to utilize your full potential.

Location - Mumbai