- To find relevant content to reach the company's ideal customers.
- Create and manage all published content (images, video and written).
- Monitor, listen and respond to users in a - Social- way while cultivating leads and sales.
- Design, create and manage promotions and Social ad campaigns.
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
- Maintain archive of images, photos, or previous work products.
- Mark up, paste, and assemble final layouts to prepare layouts for printer.
- Design and create brochures, one-pagers, e-mail campaigns, info-graphics, Posters, etc. along with final layout print-ready files of art.
- Should have good knowledge of Photoshop and Dream viewer.
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