Udaan - Program Manager - East Region

UDAAN is about making business easy in India, about making B2B commerce convenient and efficient. We believe B2B is the new B2C in India.

India has 50m+ SMBs, who form core of Indian economy and society. They are the entrepreneurial pulse of India. We believe internet is a great equalizing platform. We want to bring our energies together in bringing power of Internet to these millions of entrepreneurs.

Udaan is a B2B trade platform for small & medium businesses in India. It brings traders, wholesalers, distributors, retailers and manufacturers in India on to a single platform. At Udaan we are looking to create a fundamentally disruptive value proposition for small and medium businesses across India.

If you are a small and medium business in Food & FMCG, Clothing or Electronics, Udaan gives you the power to:

- FIND customers, suppliers & products across categories

- DEAL directly with businesses of interest & discuss trade

- BUY & SELL on your terms - with secure payments & smooth logistics

- GROW your network through repeats & relationships with like-minded parties

Udaan is poised to be to B2B trade what Whatsapp is to social communication and Facebook is to social networking!

Program Manager:

- Lead all regional agenda on Staples category & drive category KPIs like (with RTMM):

- Depth of distribution by verticals

- PL launches and business development

- Drive buyer penetration of selected portfolio by city

- Custodian of entire regional calendar

- Drive regional staples in app monetization

- Build business insights around buyer/ market/ seasonality/ category & festive and drive business KPIs:

- Increase in transacting buyer base (dormant/ reactive/ new on boarding)

- Increase # of verticals bought by buyer

- Drive relevant sale events on and off app

- Sampling of staples amongst buyers

- Drive all in app merchandising with regional merch team