Udaan - Digital Marketing Role - Private Label

Responsibilities :

- Co-own the brand positioning, brand health and brand assets for all brands

- Plan, strategize and execute offline ATL marketing campaigns and activities to establish and maintain brand presence in the market

- Planning and execution of all communication, PR and media actions on all Non-Digital channels

- Creating and managing promotional collateral to establish and maintain product branding

- Managing the budget for advertising and promotional items

- Competitor, customer, and consumer insights analysis

- Create impactful brand presentations for internal and external stakeholders

- Work closely with central marketing, trade marketing, demand and design teams for media buying, planning and creating/executing brand plans

Desired profile :

- Solid understanding and experience of brand management, GTM and the marketing mix including PR

- Strong understanding of ATL media planning, buying and excellent relationships with media owners, agencies

- Strong presentation skills

- A strong focus on results

- A high degree of business acumen

- Having 5-7 years of Experience in FMCG / telecom/pharma industry / creative agency if with strong educational background OR having 7-10 years of experience in FMCG / telecom