Udaan - Demand Lead

About Udaan:

Udaan is a B2B ecommerce platform that brings traders, wholesalers, distributors, retailers, and manufacturers in India on to a single platform. Our goal is to make 'doing business' easy in India & make B2B commerce convenient and efficient.

About the role:

The Zonal Demand Lead role is core to growing business on Udaan through acquisition, retention and wallet share growth with Relevant Buyers for the Category. The role will lead the Demand agenda and deployment of the GTM strategy in the assigned geography. Core deliverables of this role would be Scale of business across Topline and Buyers base, Revenue attainment through delivery on portfolio mix goals and leakage reduction, Cost of sales optimization and Customer experience delivery

Job Responsibilities:

- Develop a deep understanding of the category on dimensions of Market and Sub-Category opportunities

- Product and Price segments

- Buyer profiles

- Design and execute on all demand problem statements to help scale the category rapidly.

- Buyer acquisition

- Wallet share

- Frontline efficiency and effectiveness

- Depth and width selling

- Understand drivers of buyer engagement and buyer experience and drive it with passion.

- Work cross-functionally (supply, operations, credit,) to problem solve and solution the various needs of the business.

- Ideate, implement, and deliver high impact

Candidate Profile:

- Must have 2-5 years of work experience in a fast-paced environment in a demand side role

Preferred Qualification: MBA from a premier institute

More About us:

Founded in 2016, we operate across categories including lifestyle, electronics, home and kitchen, staples, fruits and vegetables, FMCG, toys, and general merchandise. Our platform enables small manufacturers, farmers, mills, and brands to market and sell their products across the country with 100% payment security and complete transparency. While doing so, it enables small businesses such as shopkeepers, kirana, restaurants, street vendors, chemists, offices, small factories, contractors, etc. to source from a large selection of products at the best prices from all over the country through the udaan App. Our e-commerce platform has enabled logistics and provides fast, low-cost, low-wastage, highly-reliable shipping and delivery of products across India. udaan Capital, the Non-Banking Finance Company (NBFC) arm focuses on Small and Medium Enterprise (SME) financing services, provides financial products for sellers and buyers to grow their business. udaan is headquartered in Bangalore and has a network of over a million retailers across 900+ cities connected to over 20,000+ sellers.

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To become part of our growth story, visit our career website https://careers.udaan.com/#!/ and apply to relevant opportunities that are open at the moment !!