UB Group - Sr Manager - Marketing Operations

SUMMARY:

Provide data mining and statistical support for marketing operation. Provide analytical modeling to support data-driven insights into brands, sales operations, and research. Contributes to the development of insight, research programs and support their implementation so as to influence marketing operations, and sales decisions.
Responsible for all analytical aspects of assigned business platforms, including guidance to best serve the business in the short and long term.

ESSENTIAL FUNCTION:

- Leverages data mining and integrate multiple sources of data.

- Performs statistical analysis in support of Marketing.

- Utilizes existing data to answer corporate objectives.

- Reviews data and helps management to understand opportunities found within data.

- Provides statistical training to other’s in marketing department.

- Performs data mining for organization in project specific areas; generates summaries that are useful to all levels of management in both business and technical areas.

- Responsible for full analysis, interpretation and creation of reports.

- Owns and drives statistical analysis of defined projects from development to completion.

- Performs advanced statistical analysis including complex regression modeling and data mining including time series, choice modeling, and survival analysis.

- Conduct applications testing to ensure data integrity.

- Develops and documents internal work processes to increase department efficiencies. Processes include data collection and analysis.

QUALIFICATIONS:

- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

MINIMUM QUALIFICATION:

PGDBM, B. Math/M.STAT.

- To include 2 years Statistics or Market Research experience with increasing levels of responsibility OR Master’s Degree to include 2 years of college level statistics coursework plus 4 years Statistics or Market Research experience with increasing levels of responsibility OR Bachelor’s Degree in Statistics plus 6 years Statistics or Market Research experience with increasing levels of responsibility.

PREFERRED QUALIFICATION:

- Master’s Degree in Statistics plus 4 years Statistics or Market Research experience.

- Database modeling or programming experience.

- Experience reading, analyzing, and interpreting the most complex documents/data.

- Skilled in the use of MS Excel at an advanced level, MS Access at an intermediate level, MS PowerPoint and MS Word at a basic level, advanced knowledge of statistical software packages such as SPSS.

- Skilled in applying principles of advanced calculus, modern algebra, and advanced statistical theory.

- Skilled working with concepts such as limits, rings, quadratic and differential equations.

- Experience with applying principles of logical or scientific thinking to a wide range of intellectual and practical problems.

- Experience with dealing with a variety of abstract and concrete variables

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