Tyroo - Senior Associate - Campaign Strategy & Operations

Senior Associate - Strategy & Operations:

The Senior Associate - Strategy & Operations will be responsible for specific campaigns from strategy, concept, logic flow, multi-touch execution, and optimisation, working in collaboration with sales managers (including client acquisition, cross-sell / up-sell). This Candidate will leverage a balanced mix across the "paid" marketing landscape to create unforgettable experiences for prospects and clients throughout the buyer's journey. The Manager will have responsibility for numerous activities including campaign strategy consolidation and will work to determine best social tactics with the goal of optimising campaign and channel performance (through KPIs such as eCPI, CIR, CTR's, etc.).

The role requires a strategic, data-driven mindset and "can do" spirit as we redefine processes and map out data requirements to deliver a more modern campaign strategy.

The ideal candidate is passionate about customer insight, able to synthesis inputs into clear strategies, experienced in engaging and inspiring cross functional teams and driving collaboration and has proven ability to lead multi-channel campaigns driving customer acquisition and engagement. He/ She must be excited in working in a start-up environment, a proven problem-solver, have strong attention to detail and are able to flex between thinking big and diving deep.

Key responsibilities include but not limited to:

- Campaign design (strategy, offerings, timeline and marketing mix tied to logic map)

- Ownership of client retention & growth. Oversight of all aspects of the campaign process from strategy to ideation to execution to measurement; Focus is more strategic than execution.

- Experts across Paid Social media strategy and engagement

- Campaign execution; tagging, asset performance etc.

Requirements:

- 6+ years leading cross functional creative and media teams

- Deep expertise of paid media channels and nuances

- Excellent communication skills

- Fluent English skills (Spoken and written)

- Understands data, measurement, and a/b testing.

- In depth understanding of marketing measurement.

About Tyroo:

A front-runner in technology and innovation in the digital performance advertising space and headquartered in Delhi - NCR, the company is leading Global Mobile Video Advertising Technology Platform. Tyroo is the official partner of Outbrain in India and solely manages their monetization business for the region. For more information, visit tyroo.com.