Tyroo - Manager - Marketing

Position: Marketing Manager

Location: Gurgaon

Category: Digital Media

About Us: Tyroo is on mission to bring technologies which drive high engagement with digital videos across Smartphone and Connected Devices.

Our Mobile Video Content engagement platform enables partners to access Premium Video Content Creators across 16+ languages combined with world's strongest In-app Vertical Video Ad Delivery Platform.

Responsibilities

- Develop a marketing communications plan including strategy, goals, budget and tactics

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media.

- Coordinate all public relations activities

- Direct social media team to engage audiences across traditional and new media

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests

- Create content for press releases, byline articles and keynote presentations

- Content Management & Lead Generation.

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

- Trade Marketing

- Event Management

Requirements

- MBA in Marketing, Advertising, Communications or a related discipline from B School from B2B Companies only.

- Proven working experience in public relations required

- Proven track record designing and executing successful public relations campaigns at both a local and national level

- Strong relationships with both local and national business and industry media outlets

- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.

- Exceptional writing and editing skills.