Tyroo - Account Strategist/Subject Matter Expert

Tyroo is currently seeking an Account Strategist (Subject Matter Expert) with expertise in campaign management, campaign strategy and programmatic platforms to join our fast-growing company.

In this role, you will be primarily responsible for the strategic growth and Ad operations of our business across India by establishing Snapchat as a critical marketing platform across a spectrum of clients. We are seeking a tenacious, solutions-oriented, data driven and results-driven individual who operates with personal integrity.

The candidate will take a consultative approach in developing a deep understanding of their clients' marketing objectives, organizational mapping, motivations of key stakeholders, and competitive landscape, in order to develop and execute on program expansion plans.

The candidate will effectively communicate and manage deliverables across internal, cross functional teams, including Snapchat Account Managers, Product Specialists and executive teams.

Responsibilities:

- Develop A clear understanding of the Snapchat Ads platform, including understanding of the capabilities and constraints of our products

- Guide media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators

- Outline and oversee measurement strategy, tracking, and results delivery

- Identify optimization opportunities for improving performance

- Managing campaign pacing and performance through meticulous data analysis

- Distilling data to provide weekly/mid-campaign/end of campaign reports, with actionable takeaways that clearly demonstrate our value proposition

- Advising on targeting strategies to deliver on client goals

- Creating strategic media plans with Sales Executives, to enable strong performance at launch

- Refining optimization and reporting processes and workflows to gain efficiencies

- Managing and mentoring a team of account managers to achieve their goals

- Applying key learnings for wider team trainings and help define campaign benchmarks

- Partner with technical and account management teams within Snapchat and Tyroo

- Reviewing daily/weekly/ monthly reports. Developing and managing business forecasts

- Maintain ownership of the client relationship ensuring high satisfaction and attainment of stated performance goals

- Creating and presenting Monthly and Quarterly (MBR/QBR's) reviews with customers, either in person or over through video conferencing

- Strong objection handling skills, negotiating for win-win with stakeholders involved

- Stay up-to-date on trends and developments in the industry through web research including reading trade journals, newsletters and blogs. A strong understanding and interest of this industry is crucial to being successful in this position

Desired Skills & Experience:

- Experienced candidate of more than 5 years in digital marketing

- 3+ years' experience managing user acquisition campaigns is desired, in one or more of: online & mobile display via demand side platforms (DSPs) or for an ad network, Facebook, Twitter, RTB exchanges, SEM/PPC.

- Experience with performance marketing and global user acquisition campaigns will be highly desirable

- Problem solver with a quantitative and data-driven mindset

- Exceptional written and verbal communication skills

- Experience of working with start-ups or fast paced environment

- Should have managed at least 2 Million USD+ Gross Media spends